Friday 13 June 2014

ECO RANGE W'14 - ROSEMARY

ROSEMARY ECO RANGE - THE BLANKET RANGE
(WHAT DO YOU SEE...?)
 
This Range was literally an exploration of explosive, impulsive idea's, Yes, my good old friend 'creativity' paid me a visit!
This is what he left behind!

I absolutely love this zip thru poncho, she's definitely the star piece of this range!


I wanted this range to question the viewers' conception of beauty, this type of blanket is used as a 'dog blanket' in South Africa, So it's definitely a risky item for the consumer.

 I was surrounded by interest of this material, it's properties and benefits. I was excited about it's composition because from  what I understand, these blankets are a factory pressed mingle of run off fabrics.

 Recycled Fashion- I like!


I knew that in order for this range to be well perceived, the items had to have a certain polish and femininity to them.
I added 'leather' and 'suede' to give this range an edgy feel.
I paid special attention to my silhouettes, I wanted good fits, whilst  still acknowledging the comfort of the material.
Classical patterns, with youthful finishes were my building blocks.
And I used a bold black binding to pull all these elements together.


Bringing in the Sky-lined Tops, hair bows and printed fabrics break the monochrome of the range, and give it a certain playfulness!
 
This is the back view of my beloved blanket poncho.
I thought adding a leather-like strip would give this piece a certain edge!

I have such a deep connection to Johannesburg City,
This theme seems to present itself in every range I do. #ILUVJOZI

This African print material had such a strong influence on me.
I thought this unusual shape gave it that extra bite!


Take a Bow!
Yellow cushion hair bows, FUN!


All in all, I loved watching the reactions of each person's face when they saw I had made a designer range out of 'dog blankets'.

 Creating a feeling, good... or bad.
Intriguing thought and interest.
After all, isn't that the point!?
 
Thank you

See You Soon!
Rosemary
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Recycled Fashion - I Like!

Thursday 17 April 2014

ROSEMARY VINTAGE- Behind The Camera!

I recently acquired another line of clothing under the leaves of Threads of Rosemary, I have so many ideas and plans, but I decided to pick a few that I love, Rosemary Vintage is one...



ROSEMARY VINTAGE

Rosemary Vintage is my first offering and this will be my way of sending feelers into the market, basically getting to know your style better!

Rosemary Vintage is my selection of vintage styles that I feel have something to offer to the modern day fashioners. I carefully select pieces that have personality, and originality! They are freshened, tweaked and then they are sent out into the world for a second adventure!

Adopting clothes, is not for everyone!
Some appreciate the idea, but just can't seem to put themselves in something that has seen places they have not! I on the other hand..
love it, I've been wearing vintage since before it was hipster!

My mother has had a second hand clothing store since my childhood days, and I guess I just grew up with a few more 'hand-me-downs' than the average Joe! At the time I hated it, and wanted to pick my own clothes but as I grew older I learnt that I could create unique looks that no one else could ever replicate. It taught me to combine fabric's and textures and old with new, it helped me to hone in on styling that could only be experienced, and never taught! I guess you could say this is where my love for fashion birthed.

People always tell me that I combine the weirdest things, yet always pull them off, and that they could never wear what I wear. Yes I feel my strongest when I look a little off the beat, being out of the comfort zone is my comfort zone.
However, The key is to take what you like and make it work, it's just about making your own style, stylish. You are never going to look good and be at your best if you feel uncomfortable in what you are wearing!

The most genuinely awesome thing about Rosemary Vintage is that you never know what you are going to find! There is always something unexpected and awesome. Sure sizing is a bit of a downfall but when the shoe does fit, it's a damn good feeling!


My plan for this line is have as much of a natural process as possible. Heritage and Nostalgia will always feature greatly in my work, because it's part of who I am but this brand is about celebrating age and character. Why buy something that is made to look like it's from the 70's, when you can have something from the actual 70's??? I'm sure they did it better any way's!  I don't know!,  I just feel that walking into a party with a sense of outfit security is better than standing next to your mate for a 'who-wore-it-best' pic!

Besides, our market is drenched with imported, poor quality product that demotes what we stand for! It's time to re-use and re purpose a bit. We say it and we preach it, but do we actually do it?
I think wearing your opinion is a pretty good place to start!


Yes we love to watch the Mylies, Justins and Taylors of the world being young, fresh, frivolous but no one did it like the Madonna's, Bowie's, and Kurt's!!!! #Just Saying!

Here are some of my favourite shots from the Open Road shoot I did for Rosemary Vintage.
Take a look!

I love this shot, it's so natural and poised! It was the perfect day for this shoot. We decided that late afternoon would be best for mood and lighting, and the clouds couldn't have formed better if I painted them there myself. #blessed

This pic and a few others were taken the week before on a gloomier day which made for it's own sweet pie.
                                                      
  
I just love this unapologetic pose.
Weeded.
 
The storm is coming!






Looking Out!
Westernised.
Cosmos & Clouds

Granny's heel's from the 50's & 60's- great for sling back Saturday's

Thank you to my models, My bestie and my sister! You guys were amazing!
Thanks for not questioning my creativity and just riding the wave!

X- Bye For Now -X

 
 

























Saturday 22 March 2014

Trend Friend - A/W '14

'Trend Friend'


I always wonder to myself, what will they show us this time?
What could they possibly present to us, that we haven't already been exposed to?
 
Well!!!! Designers are set with that tricky task, yet always seem to WOW us out!
I  guess that's just what they do... what they're good at, what we're good at!
Inspiration can come from anywhere at anytime and from anyone! Converting that vision into a tangible being, is the hard part.
 
So lets take a look at a few visions that stood out at Fashion Week.

A/W 2014- VARIED FASHION WEEKS
 
This Trend really stood out for me, and I think we are going to see it in hem lines, neck-lines sleeves and every other possible Faucet of the human figure.

1. ASYMMETRICAL... EVERYTHING!
 
 
 Chalayan does it dimensionally with asymmetric details and sultry slit.
 
 
 CHALAYAN FALL RTW 2014
 
 
YSL hit the ground running with intriguing hemlines, pampered
knits, and a refreshing view on layering.
 

YVES SAINT LAURENT A/W RTW  2014
 
Dior Added some electricity to the current with splashes of colour and asymmetrical designs that seemed to peel off from another decade.
 
 
DIOR A/W RTW 2014
 
This next trend cannot be ignored.
Although this may not be my favourite pantone, True Blue is definitely back with vengeance!
 
2. ELECTRIC BLUE!
 
Dress up in this lux hue this winter, and don't hide your panache beneath your coat!
 
 
MILLY A/W RTW 2014
 
Sleeveless coats are proving to be the way to let colour pull through.
And to be entirely honest, Navy's, Charcoal's & Darker shades host this True Blue trend beautifully!
 
 
CHLOE A/W RTW 2014
 
3. METAL - LIKE - ANTICS
 
 The Ice Queen.
Metallic Masterpieces are taking us by snow storm this year!
This overt design is just the tip of the ice-berg when it comes to this trend.
 
 
GARETH PUGH FALL RTW 2014
 
 We see a more melted metal with this two piece.
There is still eternal sheen but it's broken by batting detail and texture.
 
 
HOUSE OF HOLLAND A/W RTW 2014
 
 
 
  5.TROUBLESOME TARTAN
 
 A powerful winter tartan makes such a statement!
We love it for it's warmth and it's connection to heritage.
 
Tartan with a twist, this playful print reflects a youthful feel and hypes up the mood.
 

 
 CALLA A/W RTW 2014
 
 

  A powerful contrast.
This heavily pleated midi puts an interesting spin on an age old classic.
 
 
MISSONI A/W RTW 2014
 
 
And There it is.... 5 of the biggest trends for those winter weeks.
See it, interpret it, and make it your own!
 
X X X X X X X X
 
 
 
 
 
 
 
 

Introduction

Welcome to my Blog, My name is Samantha Feher
 
I've always been a Fashion enthusiast and a lover of beautiful things.
Art, Design and Photography have intrigued me ever since I can remember and so it only felt natural for me to find myself studying Fashion.
 
Studying Fashion Design was such a metamorphic stage of my life. It's the time I got to meet like-minded folk, introducing me to interesting and inspiring stimuli, encouraging me to be unique and my own person.
I was able to develop my own style of dressing, of drawing, of speaking.... of everything, and mistakes we mandatory!!!
Everywhere I went and everyone I met seemed to have such purpose and pizazz, It was a time of exploration and discovery. Everything was subjective.
You became so engulfed in your process that nothing else existed and even though your end purpose was to wow the lectures, you really got the chance to lose yourself , in fact, it was encouraged.
 
I guess this blog, and my own Fashion Label called ROSEMARY is my way of finally getting in touch with those stimuli that are so often forgotten in the working world.
The simple process of sewing a garment, or sketching, or taking a photograph of nature's beauty.... is my way of keeping my purpose alive!
 
So....! you can expect a sprinkle of everything from Threads Of Rosemary!
I'll be chatting a bit about fashion, growing my brand and the random places life takes me.
 Don't worry,  there will be pictures too!!!
 
To start off, here are a few images I've captured over the last few weeks. Enjoy!
 
 
This Pearl flavoured Rose captured my heart!

 
Exotic colour amongst the leaves.

 
Lavish Lace.

 
Hydrangea. Multiple Flower. 
 
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